000			03008cam a22004578i 4500
001			21612291
003			UPMIN
005			20241126092241.0
008			200715s2021 nyu b 001 0 eng
010			_a 2020031483
020			_a9780367896201 _q(paperback)
020			_a9780367896294 _q(hardback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHD59 _b.K558 2021
082	0	0	_a658.8/72 _223
090			_aHD59 _b.K558 2021
100	1		_aKim, Carolyn Mae, _eauthor. _926640
245	1	0	_aSocial media campaigns : _bstrategies for public relations and marketing / _cCarolyn Mae Kim.
250			_a2nd Edition.
263			_a2102
264		1	_aNew York : _bRoutledge, _c2021.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Social media campaigns, 2016.
500			_aMTR Escano (Recommending faculty) AY 2022-2023
504			_aIncludes bibliographical references and index.
520			_a"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes new end-of-chapter activities to guide students in the initial campaign planning phase added content on influencers and crowd-funding coverage of research evaluation, the implications of findings, and articulating the ROI expanded discussion of ethical considerations in campaign design and data collection and analysis The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides"-- _cProvided by publisher.
650		0	_aInternet in public relations. _926641
650		0	_aInternet marketing.
650		0	_aSocial media. _926566
650		0	_aPublic relations.
658			_aCommunication and Media Campaigns _cCMA122
776	0	8	_iOnline version: _aKim, Carolyn Mae, _tSocial media campaigns _b2. _dNew York : Routledge, 2021. _z9781003020196 _w(DLC) 2020031484
905			_aFo
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBKS _n0
999			_c20979 _d20979