000 03048cam a2200445 i 4500
001 22444616
003 UPMIN
005 20241129115055.0
008 220225t20222022nyua b 001 0 eng
010 _a 2022010051
020 _a9781398605992
_q(hardback)
020 _a9781398605978
_q(paperback)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5548.32
_b.K566 2022
082 0 0 _a658.8/72
_223/eng/20220225
090 _aHF5548.32
_b.K566 2022
100 1 _aKingsnorth, Simon,
_eauthor.
_926703
245 1 0 _aDigital marketing strategy :
_ban integrated approach to online marketing /
_cSimon Kingsnorth.
250 _aThird Edition.
264 1 _aLondon ;
_aNew York, NY :
_bKogan Page Limited,
_c2022.
264 4 _c©2022
300 _axvi, 399 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the author's Digital marketing strategy, [2019]
500 _aIMA Acopiado (Recommending faculty) AY 2022-2023
504 _aIncludes bibliographical references and index.
520 _a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
_cProvided by publisher.
650 0 _aElectronic commerce
_xManagement.
_926704
650 0 _aInternet marketing.
650 0 _aStrategic planning.
_91560
658 _aIntroduction to Marketing Management
_cMGT155
776 0 8 _iOnline version:
_aKingsnorth, Simon.
_tDigital marketing strategy
_b3rd.
_dNew York, NY : Kogan Page Inc, [2022]
_z9781398605985
_w(DLC) 2022010052
905 _aFo
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
_n0
999 _c21004
_d21004