000			02650nam a22002177a 4500
003			UPMIN
005			20250113151037.0
008			250113b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2024 _bA3 M43
100			_aMediana, Nicole Ann Margaret A. _926743
245			_aWillingness to pay of the general public for agritourism sites in South Cotabato / _cNicole Ann Margaret A. Mediana, Aurelia Luzviminda V. Gomez, adviser
260			_c2024
300			_a94 leaves
502			_aThesis _b(BS Agribusiness Economics) _cUniversity of the Philippines Mindanao, _d2024
520	3		_aAgritourism industry is a relatively new market in the province of South Cotabato. The industry provides additional income, generates employment opportunities and preserves the natural landscape. However, the services provided by this industry are considered as non-market services which may result in undervaluation. This study investigates the willingness to pay (WTP) for agritourism sites in South Cotabato. The research addresses four key objectives: determining WTP, analyzing factors that influence WTP, identifying important agritourism attributes, and recommending policy directions. Using a contingent valuation method (CVM) with dichotomous choice bids and open-ended bid, the study gathered data from 160 respondents, 90.50% of all respondents were willing to pay for agritourism sites. Binomial logistic regression was utilized to identify the factors that influence WTP based on dichotomous choice bids: groups household monthly income and awareness of agritourism have positive influence on WTP, while bid amounts have negatively influenced WTP. The Tobit model was used to analyze the factors that influence the maximum WTP amount. Based on this regression model, maximum WTP amount is positively influenced by gross personal monthly income, gross household monthly income, and bid amount, while the presence of children under 15 years old in a household and higher level of education negatively influence WTP. Key attributes that enhance the attractiveness of agritourism sites include area offering relaxing environment, presence of accurate signages and availability of information online. Based on the result of the study, it is recommended to enhance public awareness of agritourism, develop child-friendly facilities, provide more government support and enhance the tourist infrastructure. These measures aim to boost and promote the development of the industry.
658			_aUndergraduate Thesis _cABE200b
700			_aGomez, Aurelia Luzviminda V. _eadviser _9906
905			_aUP _aFi
942			_2lcc _cTHESIS _n0
999			_c21029 _d21029