000			02634nam a22002177a 4500
003			UPMIN
005			20250113155003.0
008			250113b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2024 _bA3 N34
100			_aNagangga, Tracy Q. _926746
245			_aLikelihood of purchasing specialty coffee and value creation among coffee enterprises in Davao City, Philippines / _cTracy Q. Nagangga, Imee Marie A. Acopiado, adviser
260			_c2024
300			_a89 leaves
502			_aThesis _b(BS Agribusiness Economics) _cUniversity of the Philippines Mindanao, _d2024
520	3		_aSpecialty coffee is an emerging trend in the global coffee industry, driving advancement in production, processing, and ethical practices. In the Philippines, this trend presents an avenue for the growth of the Philippine coffee sector and offers a significant market opportunity for coffee farmers, especially those aiming to increase their income from coffee farming. Data from 120 coffee enterprises in Davao City, gathered through random sampling and analyzed using Multinomial Logistic Regression was used to determine the factors influencing the purchase of specialty coffee. Results revealed that firms who continue to purchase specialty coffee are sole proprietorships, micro-sized, and led by younger decision-makers. Furthermore, firms that discontinue their purchase of specialty coffee are partnerships with low monthly gross sales, do not roast their own coffee beans, and have decision-makers with lower levels of education. Finally, firms do not employ a Q-grader, and are led by older decision-makers. Qualitative insights reveal that a specialty coffee enterprise purchases specialty coffee to innovate new flavor and aroma profiles while emphasizing the symbolic attributes of their coffee beverages, such as single origin and traceability. To achieve this, they establish a direct-trade relationship with coffee producers, use artisanal brewing methods, and rely on the expertise of a Q-grader for sourcing coffee beans. Based on these findings, it is recommended to increase the accessibility of q-grading programs, facilitate producers’ access to networks through localized coffee expositions, and increase training opportunities for youth. For future research, it is recommended to identify the challenges encountered by specialty coffee producers when marketing to coffee enterprises and propose strategies to improve their access to this market.
658			_aUndergraduate Thesis _cABE200b
700			_aAcopiado, Imee Marie A. _eadviser _93035
905			_aUP _aFi
942			_2lcc _cTHESIS _n0
999			_c21032 _d21032