000			02728nam a22002653a 4500
001			UPMIN-00004543633
003			UPMIN
005			20230517165721.0
008			230517b |||||||| |||| 00| 0 eng d
040			_aDLC _cUPMin _dUPMin
041			_aeng
090		0	_aLG 993.5 2010 _b A3 R58
100			_aRivera, Ray B. _97105
245			_aAssessment of the retail outlet choice and buying behavior of fresh fruit and vegetable buyers in General Santos City / _c Ray B. Rivera
300			_a60 leaves; _b ill; _c 28 cm.
502			_aThesis, Undergraduate (BS Agribusiness Economics)--University of the Philippines Mindanao
520	3		_aSince the retail industry continues to evolve, modernize and expand, the changes in the way consumers behave are apparent. In this study, two retail outlets were considered: namely Supermarket and Wet market since these retail types are the dominant players when it comes to retailing fresh fruits and vegetables in the chosen locale of the study. The retail outlet choice and fresh fruit and vegetable (FFV) buying behavior of consumers in General Santos City were analyzed using primary data. The information was elicited through household survey. Key-informant interviews were also done to augment the analysis of the study. The results from the Bivariate Tobit Model showed that the significant factor in the shopping behavior of those buyers who procure vegetables from wet market is the price of the commodity while for those who buy their fresh fruits from supermarkets, the speed of service was identified significant among the retail outlet attributes that were considered. These factors were perceived to be the primary drivers of customers to the said retail outlets based on the econometric output. Since customers are generally sensitive to price and are time-conscious, therefore, they would opt to buy from the retail option that could best serve the value of their money and time. From the result of this study, the buying trend of FFV shoppers are constantly changing and varying depending on their preference which held more pressure on the retail outlets regarding their capacity to compete in the market. Hence, the ability of a retail outlet to formulate customer-centric schemes in order to meet the demands of the consumers could provide them with positive impacts.
650	1	7	_aVegetable buyers _zGeneral Santos City(Philippines) _xBehavior. _97106
650	1	7	_aFruits, fresh _zGeneral Santos City(Philippines) _xBuyers _xBehavior. _97107
650	1	7	_aVegetables _zGeneral Santos City(Philippines) _xStores, retail. _97108
650	1	7	_aFruits,fresh _zGeneral Santos City(Philippines) _xStores, retail. _97109
905			_aFI
905			_aUP
942			_2lcc _cTHESIS
999			_c2367 _d2367