000			01848nam a22002173a 4500
001			UPMIN-00005727640
003			UPMIN
005			20231121182201.0
008			231121b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2009 C54 _bL67
100			_aLoreto, Nadine A. _eauthor _924149
245		2	_aA case study on the communication tools of Latter-day Saints employment resource service center / _cNadine A. Loreto
300			_a41 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520	3		_aThis study explores the effectiveness of communication tools, both PR tools and communication interpersonal tools, in making the clients of a non-profit organization adopt its services. Data were collected through distribution of survey questionnaires and conducting of informal interviews among clients of Later-Day Saint Employment Resource Service Center. Results of the study indicated that PR tools are most effective in creating awareness of the organization. When it comes to giving out detailed information about the center and persuading the clients to use the services of the center, the study found that interpersonal modes of communication are most effective. The study suggest that the center should add a personal touch to their PR tools by covering success stories and employing interpersonal communication tools in their strategies in attracting the attention of its public to use its services. Future researchers are encouraged to conduct the same study with other organizations as well as conduct further investigation on how people decide to accept the services of the same center through studying how its public perceived the image of the center.
650	1	7	_aCommunication Arts _xSpeech Communication _923165
905			_aFI
905			_aUP
942			_2lcc _cTHESIS
999			_c2530 _d2530