000			02319nam a22002053a 4500
001			UPMIN-00006586030
003			UPMIN
005			20230722161147.0
008			230722b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2013 C54 _bA43
100			_aAligato, Trisha Ann Samantha S. _eauthor _923200
245			_aUP Mindanao University Student Council's Organizational image : _ba reception analysis / _cTrisha Ann Samantha S. Aligato
300			_a91 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520	3		_aAs a pioneer that explored the organizational image of UP Mindanao's University Student Council, this research used the Public Relations tools of the council to identify students? reception on its projected image. Through the analysis of the internal and external public's reception on the activities organized by the council, the identified public relations tool of the researcher, the over-all image of the council was determined. Furthermore, this study discussed the coherence of the perception of the students, as an external public, and USC officers as its internal publics, to the principle and objectives of the council as stipulated in its constitution. The study used the Coordinated Management of Meanings Theory to analyze how both its internal and external publics co-construct the organizational image, creating their social reality, by both publics projected the image of the organization. This is a qualitative research that employed survey method among the 20% of the student?s population. Results showed that the over-all image of the council, as projected by its public relations tools promotes social awareness for the students and aims to develop students. It organized activities that are relevant for the student and the officers of the council. Attitudinal objectives set by the council were achieved through the students? ratings on the council?s performance; however, the positive ratings of the students did not translate to the attainment of its behavioral objectives, evident in the low participation from the students. In conclusion, the luck of effective public relations of the USC constricted the U
650	1	7	_aCommunication Arts _xSpeech Communication _923165
905			_aBACA - SPCM
942			_2lcc _cTHESIS
999			_c2801 _d2801