000			02428nam a22002053a 4500
001			UPMIN-00006586036
003			UPMIN
005			20231021150404.0
008			231021b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2013 C54 _bG35
100			_aGamalong, Alethea Louise D. _eauthor _923965
245			_aTaking products of scientific research from the lab to the public : _ba communication plan to build the image of sago noodles as a consumer product / _cAlethea Louise D. Gamalong
300			_a134 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520	3		_aBecause of the dynamics of science communication has been limited to the communication of tangible products of scientific research as products of science; this study explored the application of marketing, particularly public relations, to take products of scientific research to the public as consumer products. Using the sago noodles as a case in point, this thesis made use of science communication to communicate products of scientific research to the intermediary influential (private sector, government and media) and marketing principles and techniques to communicate to the general public. Using the product differentiation approach, the following are the identified bases of differentiation of the sago noodles: healthy, naturally nutritious and more affordable than regular and enriched wheat-based noodles. The STP (Segmentation-Targeting- Positioning) process model was also used. For the case of the sago noodles, the target market was the Davao City population, primarily the low-income consumers as most vulnerable to misinformation or lack of health information, malnutrition and food unavailability. The position that was identified was basically that of a noodle product that is healthy, naturally nutritious and more affordable than regular and enriched wheat-based noodle. The consumer-decision making process and the adult learning cycle were applied in this research to determine how to reach the target public. All of the above-mentioned principles and techniques were incorporated in the ROPE process of the communication plan and were used as bases for the strategies identified. As a result, a sample communication plan using the sago noodles has been produced.
650	1	7	_aCommunication Arts _xSpeech Communication _923165
905			_aBACA - SPCM
942			_2lcc _cTHESIS
999			_c2807 _d2807