000			02956nam a22002413a 4500
001			UPMIN-00008628447
005			20221005163311.0
040			_aupmin
041			_aeng
090		0	_aLG993.2 2008 M21 _bJ33
100	1		_aJadraque, Angelo E., _eauthor.
245			_aStrategic plan for Roadway Grill Corporation / _cAngelo E. Jadraque ; Aurelia Luzviminda V. Gomez, Sylvia B. Concepcion, Larry N. Digal, advisers.
260			_aDavao City : _bSchool of Management, University of the Philippines Mindanao, _cc2008.
300			_axi, 70 leaves
500			_aThesis, Graduate (Master in Management)--University of the Philippines Mindanao, 2008
650	1	7	_aStrategic plan
905			_aUP
658			_aPolicy and Strategic Planning, _cM241
700	1		_aGomez, Aurelia Luzviminda V., _eadviser.
700	1		_aConcepcion, Sylvia B., _eadviser.
700	1		_aDigal, Larry N., _eadviser.
520			_aThe restaurant industry specifically in Davao City is becoming more dynamic in its different aspects like competition that is getting stronger among business players. Strategic options and implementation plans for a five-year period are contained in this paper for the company. This aims to address different issues in the restaurant industry that are affecting every industry player like Roadway Grill Corporation. The key issues that this paper tried to address are the weak competitive position of the company, the slow response by the management to different challenges in the market, and the low level of revenue and income generation. In coming up with the strategic options, thorough analyses on the external and internal environments of the enterprise were done utilizing pertinent data gathered from reliable sources. Data gathered were validated and examined to check their relevance to the analysis. Using different tools in the analyses helped in coming up with the strategic options that the company can implement in its business operations. Strategic options were evaluated as to their relevance and attractiveness in addressing the different issues in the industry. Contents of this paper will help the company to set a clear direction of its business. Strategies are associated to the long-term objectives as stated impliedly in its vision and mission statements. Moreover, implementing programs are provided with the short-term objectives to give a certain level of confidence for attaining success upon implementation. Control measures and tools will help the management in monitoring the different phases of implementation. Within this five-year plan, implementation of strategic options could be subjected to any changes in the industry that are non-controllable and not covered by the scope of this paper. In such event, implementation plans would be modified to address the encountered uncontrollable conditions in order for the business to remain focus for the attainment of business objectives for the five-year period and beyond.
999			_c3111 _d3111