000			02634nam a22002293a 4500
001			UPMIN-00008865228
005			20221005163312.0
040			_aupmin
041			_aeng
090		0	_aLG 993.2 2007 M21 _bD54
100	1		_aDigal, Mariel Ann O., _eauthor.
245		2	_aA strategic plan for Matina Gold Circle Shell Station / _cMariel Ann O. Digal ; Adela G. Ellson, Liza N. Pabularcon, advisers.
260			_aDavao City : _bSchool of Management, University of the Philippines Mindanao, _cc2007.
300			_a76 leaves : _billustrations
500			_aThesis (Master in Management)--University of the Philippines Mindanao, April 2007.
905			_aFI
905			_aUP
658			_aPolicy and Strategic Planning, _cM241
700	1		_aEllson, Adela G., _eadviser.
700	1		_aPabularcon, Liza N., _eadviser.
520			_aMatina Gold Circle Shell Station is a full service gasoline station with a Forecourt Area, a Service Bay Area, and a select Convenience Store. It has been in existence for the past seven years. But it was only in 2004 that said dealership was transferred to its current dealer. Prior to transfer of dealership, the station had fallen into a state of disrepair and lost of sales due to the mismanagement of the previous dealer. The current dealer has poured in capital to refurbish the station's surroundings and for has enjoyed profitable operations in the three years of his dealership. However, the gasoline station industry is known for its low profit margins and the only way to ensure profitability is by increasing sales volume. This paper aims to formulate strategies for the said station to increase its profitability in light of the four direct competition identified namely: Flying V and three Petron gasoline stations. The analytical Framework of Dr. Tim Schramko from the University of Toledo was used in this strategic paper. This format consists of four steps as follows: input stage, matching stage, decision stage, and the output stage. The analytical tools employed in this framework are the EFE and IFE Matrix, SWOT Analysis, TOWS Matrix, and the QSPM. The proposed strategies are products of the study of the internal and external factors that concern Matina Gold Circle Shell Station. By using the analytical framework and the above-mentioned tools of analysis, the researcher identified three (3) strategies that may prove applicable to the station: Improving service quality by pushing for a distinctive image in the market, focusing efforts on personnel training and development, and increasing sales volume through specialization by customer type and focusing on their geographic area.
999			_c3128 _d3128