000			02323nam a22002533a 4500
001			UPMIN-00009072461
003			UPMIN
005			20230412182329.0
008			230412b |||||||| |||| 00| 0 eng d
040			_cUP Min
090		0	_aLG 993.5 2016 A3 _bC37
100	1		_aCarpina, Kharl Eves T., _eauthor _93310
245	1	0	_aConsumer preference on lechon manok in Davao City : _ba conjoint analysis / _cKharl Eves T. Carpina; Thaddeus R. Acuña, adviser
260			_c2016
300			_a59 leaves
500			_aThesis (BS Agribusiness Economics)-- University of the Philippines Mindanao, June 2016
506			_aNot available to the general public.
520	3		_aChicken was first domesticated for cockfighting. It is rich in protein and has relatively low amount of unsaturated fat which can help protect the heart against heart diseases. According to FAO, demand and consumption for chicken meat worldwide has been increasing. Roasted chicken, locally known as lechon manok, is prepared by roasting a whole chicken over a fire or a professional rotisserie. There is a lechon manok chain in almost every corner of the country which is a result of increase in consumption of poultry. The aim of this study is to understand the purchasing patterns of the lechon manok consumers in Davao City. This will be able to help the industry develop and keep up with the demand of its consumers. Those who have purchased lechon manok in Davao City are the key respondents of this study. A result showed that taste, size, and low price were among the top reasons why consumers purchase lechon manok. Majority of the respondents preferred to purchase from lechon manok near their place of residence. Also, the respondents were extremely concerned on the cleanliness of the retail outlet they are purchasing from. In addition, majority of the respondents purchase lechon 2-3 times a month. The results of the Conjoint Analysis showed that the size has the highest relative importance among the lechon manok attributes. The most preferred combination of lechon manok attributes is the one that is large, P150.00, African roast flavor, uling roasted and packaged with foil.
658			_aUndergraduate Thesis, _cABE 200b
700	1		_aAcuña, Thaddeus R. _eadviser _91550
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c3265 _d3265