000			02342nam a22002413a 4500
001			UPMIN-00009072466
003			UPMIN
005			20230422121034.0
008			230422b |||||||| |||| 00| 0 eng d
040			_cUP Min
090		0	_aLG 993.5 2016 A3 _bF46
100			_aFlorentino, Krestel Ve F. _eauthor _93542
245			_aFeasibility assessment of establishing direct marketing of vegetables by smallholder farmers in Davao City, Philippines / _cKestrel Ve T. Florentino; Vlademir A. Shuck, adviser
260			_c2016
300			_a109 leaves
500			_aThesis (BS Agribusiness Economics)-- University of the Philippines Midnanao, June 2016
520	3		_aVegetable farmers face the challenge of selling their produce as soon as it is harvested to avoid wastage. Expanding market outlets for the farmers? produce can potentially increase the economic benefits to the farmers as well as the customers and consumers. This study focus on the feasibility assessment of direct marketing strategies, which are farmers? market and direct sales to institutions. A survey was conducted on the residents of the first congressional district of Davai City to determine their willing ness to participate in a farmers? market event held in UP Mindano. A similar method from the latter was also used to analyze direct sales to institutions with the food service provider of NAPOLCOM as the main respondent. The farmer group PAFA and SAFE are the producers of vegetables for this research. The study revealed that majority of the respondents are willing to participate in a farmers? market and they perceived it as a source for fresh, yet cheap vegetables. The same also expected by the food service provider of NAPOLCOM towards farmers directly supplying them. Respondents of the farmers? market held in UP Mindanao indicated that they benefited through lower prices (PhP4-PhP5) relative to wet market price while the institutional buyer mainly benefited through significant reduction in transaction cost. Conversely, farmers perceived direct marketing strategies as opportunities for learning, maximizing economic gains and minimizing losses through diversifying its market channels.
658			_aUndergraduate Thesis _cABE 200b
700			_aShuck, Vlademir A., _eadviser _9907
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c3270 _d3270