000			02660nam a22002413a 4500
001			UPMIN-00009250031
003			UPMIN
005			20231007181355.0
008			231007b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2015 C54 _bD54
100			_aDiez, Trisha Marie a., _eauthor _923841
245			_aSaktong pagtuman sa balaod sa dalan : _ba radio public service announcement for Davao City / _cTrisha Marie A. Diez, Antonino Salvador S. de Veyra, adviser
260			_c2015
300			_a115 leaves + _e1 CD-ROM (4 3/4 in.)
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015.
520	3		_aDavao City has been experiencing a lot of road accidents due to the increasing number of vehicles caused by the city's fast growth. The increasing number of vehicular accidents instigated the city mayor to implement Executive Order No. 39, known to the public as the Speed Limit Ordinance. Since the enactment of the law, statistics show that there is only minimal increase of compliance and most drivers continue to violate the ordinance. On a regular month, traffic enforcers apprehend an average of 1,500 over-speeding motorists. To get in-depth information from drivers, the proponent of this thesis conducted a formative study to know their reasons for over-speeding, as well as their sentiments towards the enhancement of the ordinance. This production thesis, under the support of Traffic Management Center, aims to reinforce awareness of the risks of over-speeding to help increase compliance of the drivers towards the required speed limit and in effect, decrease road accidents. A set of public service announcements was created to disseminate the persuasive messages. Radio was used as a vehicle of communication because it is the one most accessible to drivers. The radio PSA was incorporated with different appeals to help gain interest and attention from the target audience. The whole process should entail the application of McGuire?s Input-Output Matrix Persuasion Theory. After the messages of the PSAs were exposed and disseminated to a sample audience during pre-testing, the results were found to be successful. The respondents found the PSAs interesting to listen and easy to remember. They also found the messages important to publicize and very useful to the citizen's welfare. Overall, it helped increase their awareness of the risks of over-speeding thus motivates them to drive responsibly.
658			_aUndergraduateThesis, _cCOMA 200 MEDA
700			_aDe Veyra, Antonino Salvador S., _eadviser _923162
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c3344 _d3344