000			02288nam a22002413a 4500
001			UPMIN-00009309235
003			UPMIN
005			20230715161728.0
008			230715b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2015 C54 _bA32
100			_aAgana, Enrico Sebastiene P., _eauthor _923172
245			_aOrchestrating UP Mindanao : _bbranding through soundscapes / _cEnrico Sebastiene P. Agana, Dennis John F. Sumaylo, adviser
260			_c2015
300			_a57 leaves + _e1 CD-ROM (4 3/4 in.)
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015
520	3		_aThe UP brand is already known all over the Philippines but the UP Mindanao brand is not recognized even in the island of Mindanao. It was then the goal of this study to establish that brand through the use of audio branding with the help of the soundscapes of the university. The researcher employed a qualitative approach in collecting and analyzing the data. Document Reviews, Focus Group Discussion and Key Informant Interviews were conducted on the constituents of the university to determine the appropriate brand that the university wanted to portray. Thematic Analysis was used to analyze the data that was gathered. There were four themes that were identified. They are: UP Mindanao is known because of its UP name. it is already a prominent institution in Davao City but not in Mindanao, A Public Service and Research Oriented University that caters the Filipino people, especially in Mindanao, by providing high quality and affordable education, relevant service and extension programs and development of Mindanaoan Culture and Arts, UP Mindanao takes pride in being one with nature and their culture and UP Mindanao is an Institution that is on its developing years but promotes peace and harmony to the society. The fourth was used as the basis of the musical composition and the other themes were also featured in the different parts of the composition. The composition also featured the soundscapes that were recorded and identified during the data gathering process.
658			_aUndergraduateThesis, _cCOMA 200 SPCM
700			_aSumaylo, Dennis John F., _eadviser _923173
905			_aUP
905			_aFi
942			_2lcc _cTHESIS
999			_c3357 _d3357