000			02675nam a22002413a 4500
001			UPMIN-00009309257
003			UPMIN
005			20231219154348.0
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040			_cUPMin
090		0	_aLG993.5 2015 C54 _bP35
100			_aPamosena, Kien Owen P., _eauthor _924432
245			_aEmphasizing optimal birth spacing through social marketing : _b a communication plan on DOH XI's 3-5 years optimal birth spacing campaign / _cKien Owen P. Pamosena, Ma. Teresa R. Escano, adviser
260			_aDavao City: _bCollege of Humanties and Social Sciences, University of the Philippines Mindanao, _cc2015
300			_a181 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015
520	3		_aStudies around the world have shown that birth intervals are highly associated maternal deaths. Because of this, health practitioners and advocates around the world, such as the Department of Health in the Philippines, suggest that birth spacing should be highlighted and emphasized through health communication campaigns. According to the Department of Health in Region XI, there is no concrete communication plan that has been laid out to disseminate properly the tenets and significance of optimal birth spacing. The lack of communication plan, with Optimal Birth Spacing as the highlight and focus, resulted to majority of the couples of reproductive age still having Very Low Knowledge on Optimal Birth Spacing and on its health benefits and underlying health implications if not practiced. Because of this, the researcher designs a communication plan. The researcher concludes that there is a need to come up with a strategic, organized, and well-planned communication interventions plan. And since Social Marketing has been used in promoting health-related practices recently, the researcher explored and used Social Marketing principles for the Optimal Birth Spacing campaign. Social Marketing principles complemented well with the variables and tenets of the Theory on Planned Behavior. In this planning process, the researcher considered the knowledge, attitudes, beliefs, and other variable that lead to the facilitation of Optimal Birth Spacing among the audience and based the creation of campaign strategies to the said factors. The researcher further inferred that the Marketing Mix principles of Social Marketing allowed the researcher to come up with a clear, goal-driven, audience-centered communication plan.
658			_aUndergraduateThesis, _cCOMA 200 SPCM
700			_aEscano, Ma. Teresa R., _eadviser _923188
905			_aUP
905			_aFi
942			_2lcc _cTHESIS
999			_c3373 _d3373