| 000 | 00964pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000005562 | ||
| 005 | 20221006094013.0 | ||
| 008 | 940603s1994 enka b 001 0 eng | ||
| 020 | _a007707839X | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.1263 _b.H33 1994 |
| 090 |
_aHF5415.12 _bH33 |
||
| 100 | 1 | _aHague, Paul N. | |
| 245 | 1 | 4 |
_aThe power of industrial brands : _ban effective route to competitive advantage / _cPaul Hague and Peter Jackson. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axiii, 178 p. : _bill. ; _c23 cm. |
||
| 490 | 1 | _aMcGraw-Hill marketing for professionals series | |
| 504 | _aIncludes bibliographical references (p. [173]-174) and index. | ||
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 | _aProduct management. | |
| 700 | 1 |
_aJackson, Peter, _d1942- |
|
| 830 | 0 | _aMcGraw-Hill marketing for professionals. | |
| 658 | _aMaster in Management | ||
| 999 |
_c4020 _d4020 |
||