| 000 | 00920pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | tlc00005657 | ||
| 003 | DLC | ||
| 005 | 20221006094014.0 | ||
| 008 | 950518s1996 ilua b 001 0 eng | ||
| 010 | _a 95022508 | ||
| 020 | _a0256136920 | ||
| 020 | _z025606929 (Int'l students ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 1996 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 090 |
_aHF5415.13 _bW249 1995 |
||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _bplanning and implementation / _cOrville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _bIrwin, _c1996. |
||
| 300 |
_axxiv, 392 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aBoyd, Harper W. | |
| 700 | 1 | _aLarrâechâe, Jean-Claude. | |
| 999 |
_c4028 _d4028 |
||