| 000 | 00788pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000005705 | ||
| 005 | 20221006094016.0 | ||
| 008 | 930511s1994 nyua b 001 0 eng | ||
| 020 | _a0070489718 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.G84 1994 |
| 090 |
_aHF5415.13 _bG85 1994 |
||
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axvi, 480 p. : _bcol. ill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPaul, Gordon W. | |
| 905 | _aFo | ||
| 999 |
_c4084 _d4084 |
||