000 00733pam a22002294a 4500
001 UPMIN-00000007195
005 20221006101059.0
008 001107s2001 caua b 001 0 eng
020 _a0761922695 (hc : alk. paper)
020 _a0761922709 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.S29 2001
090 _aHF5415.2
_b.S29 2001
100 1 _aSayre, Shay.
245 1 0 _aQualitative methods for marketplace research /
_cShay Sayre.
260 _aThousand Oaks, Calif. :
_bSage,
_cc2001.
300 _axv, 255 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 241-247) and index.
650 0 _aMarketing research
_xMethodology.
658 _aMaster in Management
999 _c4727
_d4727