| 000 | 00991cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000010193 | ||
| 005 | 20221006110735.0 | ||
| 008 | 040220s2005 nyua 001 0 eng | ||
| 020 | _a0471484261 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 090 |
_aHF5415.13 _bA23 2005 |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a7th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2005. |
||
| 300 |
_axii, 356 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley047/2004042209.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004042209.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley041/2004042209.html |
| 658 |
_aMarketing Management _cM211, _2MM, School of Management |
||
| 905 | _aFo | ||
| 999 |
_c5191 _d5191 |
||