| 000 | 00703cam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20221011134637.0 | ||
| 008 | 820426s1982 ilua b 00110 eng | ||
| 020 | _a0256026459 | ||
| 040 |
_aDLC _beng _cDLC _dCaOONL |
||
| 050 | 0 |
_aHF5415.135 _b.C72 1982 |
|
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1982. |
||
| 300 |
_axv, 456 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 090 | 0 |
_aHF5415.135 _b.C72 1982 |
|
| 999 |
_c8480 _d8480 |
||