000			04534nam a22002773a 4500
001			UPMIN-00019328826
003			UPMIN
005			20230124103621.0
008			230124b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.2 2019 M21 _bF66
100			_aFontanilla, Janie Vieve D. _eauthor _91572
245			_aInclusive growth through micro, small, and medium enterprises (MSMEs) : _ba strategic plan for Rey-Mic Enterprise 2019-2023 / _cJanie Vieve D. Fontanilla; Pedro A. Alviola IV, Aurelia Luzviminda V. Gomez, Glory Dee A. Romo, advisers
260			_c2019
300			_a99 leaves
502			_aThesis (Master in Management) -- University of the Philippines Mindanao, April 2019
520			_aRey-Mic enterprise (RME) is a family-owned business founded on 2009 in Catalunan Grande, Davao City. It is a microenterprise with a mission to empower women through the production of Gourmet Tuyo. It currently employs housewives in the communities of Catalunan Grande which helps them provide a better life quality for their family especially education for their children. The business? flagship products are the Gourmet Tuyo in Olive Oil and Gourmet Tuyo in Corn Oil. The company was known for their brand Tuyo ni Gus and later on established a new brand name, Mi Gusta, which means ?I like it? in Spanish, to create a more holistic brand where they could add more new products in the future. The company is one of the microenterprises in Davao City which faces challenges in operating their business. High cost of inputs, long production cycle, and delayed payments from suppliers are some of issues that need to be addressed. The issues and problems identified are the limiting factors that hinder the company's potential growth. Thus, there is a need to engage in strategic management to survive and compete with larger businesses in the local market. It is the goal of this paper to formulate and propose a five-year strategic plan to address these issues that will strengthen the operations of RME by taking into consideration the internal and external environment. The conceptual framework used to facilitate the strategic management process of this paper was adopted from David's (2011) strategic management cases and concepts. The flow charts through the analysis of the external environment (Chapter 2) which was summarized into opportunities and threats. The generated factors from these are evaluated using the External Factor Evaluation (EFE) matrix. On the other hand, the analysis of the internal environment (Chapter 3) resulted in the identification of the company's strengths and weaknesses which are then assessed using the Internal Factor Evaluation (IFE) matrix. Moreover, RME's mission, vision, and objectives (chapter 4) are reviewed and discussed to establish strategic direction of the paper. Formulating the strategies (Chapter 5) was done using analytical tools like the Strengths-Weaknesses-Opportunities-Threats (SWOT), Internal-External(IE), Strategic Position and Action Evaluation (SPACE) matrices, and Quantitative Strategic Planning Matrix (QSPM) where the most viable strategic option was identified. Corresponding implementing programs (Chapter 6) were crafted out of the chosen strategy. These programs were evaluated (Chapter 7) using the Balanced Score Card (BSC) which can be achieved using projected financial statement analysis and can be tracked using a Gantt chart. Through the analysis of the data, the resulting strategic option was to penetrate the market which can be done through various marketing strategies. Among the strategies are to use the digital platform to access markets, partnering with other retail stores, specialty store, and join conventions and bazaars, among others. Another strategy option was product development through the conduct of research and development in partnership with Department of Science and Technology (DOST) and commencement of Hazard Analysis Critical Control Point (HACCP) certification. The costs and person responsible were also identified to fully established the crafted implementing programs which have key performance indicators that served as targets for the accomplishment of the objectives
658			_aPolicy and Strategic Management _cM241, _2MM, School of Management
700			_aAlviola, Pedro A. IV., _eadviser _91513
700			_aGomez, Aurelia Luzviminda V., _eadviser _9906
700			_aRomo, Glory Dee A., _eadviser _91536
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c866 _d866