000 02068nam a22002533a 4500
001 UPMIN-00020749627
003 UPMIN
005 20240104113920.0
008 240104b |||||||| |||| 00| 0 eng d
040 _cUPMin
041 _aeng
090 0 _aLG 993.5 2018
_bC54 P63
100 _aPobadora, Lemuel G.,
_eauthor
_924564
245 2 _aA content analysis on the portrayal of romantic love and relationships in OPM music videos featured in MYX daily top 10 pinoy charts /
_cLemuel G. Pobadora; Merle Dawn S. Comidoy, adviser
260 _c2018
300 _a56 leaves
502 _aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018
520 3 _aThis thesis is a content analysis that looked into the portrayal of romantic love in OPM music videos featured in Myx Daily top 10 Pinoy Charts from the months of December 2017 to February 2018. There were 20 music videos analyzed for the study, all of which were gathered from Myx's online charts archive. It was found that majority of the sample music videos visually portrayed romantic relationships. The researcher then looked into how the stages of romantic relationships were portrayed in the music videos and which stages were the most frequent. Cultural love styles were also analyzed for how they applied in the narratives of the music videos. The study found that all music videos among the samples that portrayed romantic love and relationships portrayed the early stages of romantic relationships. It was also found that the music videos put some emphasis on familiarity, stability, and passion between two people in a relationship. The researcher concluded that the music videos from Myx generally used visual images and narratives that were familiar for Filipino audiences based on literature that showed how Filipino viewed romantic love and relationships.
658 _aUndergraduateThesis
_cCOMA200,
_2BACA, College of Humanities and Social Sciences
700 _aComidoy, Merle Dawn S.,
_eadviser
_923197
905 _aFi
905 _aUP
942 _2lcc
_cTHESIS
999 _c950
_d950