000			02079nam a22002533a 4500
001			UPMIN-00020868028
003			UPMIN
005			20240221133133.0
008			240221b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2018 _bC54 V47
100			_aVerana, Cassandra Kristel O., _eauthor _925141
245			_aExploring the pinoy internet meme culture : _ba content and thematic analyses on popularized "war on drugs" internet memes from filipino-based pages on Facebook / _cCassandra Kristel O. Verana; Nelfa M. Glova, adviser
260			_c2018
300			_a155 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018
520	3		_aIn this study, the researcher analyzes Duterte?s War on Drugs memes through the methods of content and thematic analyses in order to: (1) identify which meme designing elements are salient or frequently employed, (2) distinguish the significant and insignificant relationships of these features amongst each other, and lastly (3) ascertain the persuasive qualities of the political internet memes through the determining of themes and the construction of visual arguments. Forty (40) War on Drugs memes were collated for this study, assessed and analyzed according to their type message and context. The researcher discussed the possible meanings for each relevant meme feature, and construed personal explanations for the significant and insignificant relationships determined from the categorical data analysis. The results derived from the thematic analysis suggest that the meme?s ability to induce visual enthymemes (the rhetorical quality of inviting the spectator to actively engage in determining the implicit arguments of each visual) as the determining cause for the meme makers? portrayal of Duterte?s War on Drugs to the online public.
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aGlova, Nelfa M., _eadviser _923241
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c959 _d959