000			02012nam a22002533a 4500
001			UPMIN-00020956827
003			UPMIN
005			20230729152648.0
008			230729b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2019 C54 _bA54
100			_aAngeles, Alexandra Leonora Jean S. _eauthor _923243
245		2	_aA content analysis on the impression management of top filipino beauty youtubers in their beauty videos / _cAlexandra Leonora Jean S. Angeles; Ma. Teresa R. Escano, adviser
260			_c2019
300			_a151 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019
520	3		_aThere is a growing popularity of YouTube (Top 250 YouTubers in Philippines Sorted by SB rank, 2018), the YouTuber career (Kharmis, Ang & Welling, 2016), and beauty videos (Kantar TNS, 2017 as cited in YouTube: the Philippine most popular online platform, 2018) in the Philippines. Thus, this thesis looked into how and what the YouTubers communicate that have made YouTube, themselves, and their interests popular. Specifically, the impression management of the top Filipino beauty YouTubers in their study videos were studied through a quantitative-qualitative content analysis and by employing Goffman's Impression Management Theory. Findings show that the top Filipino beauty YouTubers perform the Integration Image Management (IM) Tactic and brand for their own economic gains. Results on the commonly performed self-presentation behaviors, image management tactics, and personality traits may be useful for other YouTubers and YouTube users to know and understand the behaviors, expressions, and impressions that can be shown in order to gather and maintain an audience and market on YouTube in the Philippines.
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aEscano, Ma. Teresa R., _eadviser _923188
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c965 _d965