000			02233nam a22002173a 4500
001			UPMIN-00021016026
003			UPMIN
005			20230829181813.0
008			230829b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2019 C54 _bA86
100			_aAsoy, Grecian T., _eauthor _923492
245			_aFarm management : _bimpact of information-seeking on farming practices to farm management of coconut farmers / _cGrecian T. Asoy; Julius Neil A. Piala, adviser
260			_c2019
300			_a73 leaves
502			_aThesis (BA Communication Arts) --University of the Philippines Mindanao, 2019
520	3		_aThis study offers an understanding on how information-seeking on the farming practices of coconut farmers affect their farm management, especially with the current situation of the coconut farming industry. In order to understand the communication dynamics of coconut farmers when it comes to seeking information, key informant interviews and focus group discussions were conducted among the coconut farmers in Upper Tamugan, Marilog District, Davao City, having 12 respondents for the key informant interviews and three focus group discussions with five respondents per group. Coconut farmers identified various sources of information where they active and passively gather information, namely, management agencies (i. e. Philippine Coconut Authority (PCA), Department of Agriculture (DA), Department of Agrarian reform (DAR), their fellow farmers, and grapevines which include during casual talk, unexpected encounters, meet ups to bond, their daily lives, drinking sessions, and cock fights. Coconut farmers also identified the information they seek, namely, the price of coconut in the market, the advantages and disadvantages of copra and butong, the new types of seedlings, the advantages of the new type of seedlings, the price of the new technology, and other information such as fertilizers and assistance. The study also traced the flow of information. By analyzing the data gathered using the Grounded Theory approach, through the lens of the Diffusion of Innovations, the researcher crafted the Information Management Model (IMM).
905			_aFi
942			_2lcc _cTHESIS
999			_c968 _d968