000			02636nam a22002533a 4500
001			UPMIN-00021075226
003			UPMIN
005			20230927153425.0
008			230927b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2019 C54 _bC38
100			_aCataytay, Mary Grace C., _eauthor _923679
245		2	_aA content analysis of radio commentary and its adherence to the KBP code of ethics / _cMary Grace C. Cataytay; Merle Dawn S. Comidoy, adviser
260			_c2019
300			_a47 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019
520	3		_aRadio commentary program has been a platform for media practitioners to freely express their opinion about different issues. However, with the prevalence of different ethical issues that media has been facing today, this research studied how radio commentary program present their content ethically to their listeners. The researcher determined if radio commentary program is still ethical amid the different assumptions and speculations to the media today. This research conducted thematic analysis that enabled the researcher to determine the overarching themes that lead to determining the common issues presented, and its tonality, approach, and manner in presenting the issues. The results show that the program most likely to argue about military, peace and order. In terms of tonality, the program tends to be more negative in presenting their arguments and issues. The radio commentators approached issues by elaborating it to its audiences. Their manner to their listeners were found out to be satirical or in a negative manner. After which, the researcher incorporates the concept of Social Responsibility theory and KBP Code of Ethics in discussing the ethical issues of the program. The researcher found out that the radio commentators violated the program standards of Kapisanan ng mga Brodkaster ng Pilipinas (KBP) Code of Ethics, which includes personal attacks; children?s program and welfare; crime and violence; sex and obscenity and pornography; and on-air language. This only implies that there is a need to review the effectiveness of the Code of Ethics towards its members of the organization (Kapisanan ng mga Brodkaster ng Pilipinas), and there is a need to penalized those radio stations who violates specific program standards, and on other media platform
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aComidoy, Merle Dawn S., _eadviser _923197
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c973 _d973