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040 _cUPMin
041 _aeng
090 0 _aLG 993.5 2019 C54
_bM33
100 _aMachan, Hencille Vera R.,
_eauthor
_924157
245 _aUnraveling meanings of the Filipino internet meme :
_ba semiotic analysis on internet memes of flood disasters in the Philippines /
_cHencille Vera R. Machan; Merle Dawn S. Comidoy, adviser
260 _c2019
300 _a70 leaves
502 _aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019
520 3 _aThis study focus on analyzing the meanings behind signs and symbols of internet memes. The researcher integrated the context of flood disasters in the Philippines as basis for the type of the Internet Meme that is studied. Meme studies such as this have little amount of literature, therefore this study is significantly valuable in the growth of the research on Meme topic. Grounded by the Theory of Visual Studies Semiotics, the researcher formulated research questions aimed at analyzing the meanings behind signs and symbols evident in each Internet Meme samples of Philippine flood disasters. The researcher obtained the data samples from Facebook, using the keyword search feature of the website to follow a purposive sampling technique that fits in the context of the study. 36 Internet Meme samples on Philippine flood disasters were retrieved from five keyword searches. Nine themes emerged after analyzing the meanings behind the signs and symbols of each data samples. These nine themes were analyzed with regards to the emerging relationships relating to the context of flood disasters in the Philippines.
658 _aUndergraduateThesis
_cCOMA200,
_2BACA, College of Humanities and Social Sciences
700 _aComidoy, Merle Dawn S.,
_eadviser
_923197
905 _aFi
905 _aUP
942 _2lcc
_cTHESIS
999 _c979
_d979