000			02603nam a22002533a 4500
001			UPMIN-00021193626
003			UPMIN
005			20231214121745.0
008			231214b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2019 _bC54 O24
100			_aOcho, Orlaine Rexie Mae, _eauthor _924414
245			_aDisgrasya sa kadalanan, atong likayan : _ba communication campaign to promote safety awareness and responsibilities among motorcycle drivers / _cOrlaine Rexie Mae Ocho; Ma. Teresa R. Escano, adviser
260			_c2019
300			_a111 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019
520	3		_aAs motorcycles have been known to be the most convenient form of transportation in the Philippines, accidents involving them have been common incidents in the country as well. Motorcycles have been recorded as especially poor in safety as compared to other vehicles. To avoid these accidents, it is important for the motorcycle drivers to be aware of the safety precautions as well as the traffic rules and regulations that they should abide to. Although the same rules and regulations regarding motorcycle vehicles are being implemented by all LTO branches all over the country, information dissemination strategy including necessary information on the road safety and road user?s responsibilities is at the discretion of each branch. Since there is no uniform communication strategy used to disseminate necessary information that is being utilized by all the LTO branches, each branch is entitled to develop their own strategy on how to properly disseminate information towards their constituent motorcycle drivers. LTO-Kidapawan branch lacks a communication strategy which makes it difficult for them to disseminate necessary information to their consistent motorcycle drivers. Thus, the development of the campaign entitled, ?Disgrasya sa Kadalanan, Atong Likayan?. The researcher utilized the rope process in order to develop the campaign. The research component gathered data from the LTO through a key informant interview and from the respondents from Barangay Kisante, the locale of the study, through a survey. Documents from the aforementioned barangay and the implementing organization were obtained and studied to assess the effectivity of the campaign/s they implemented before.
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aEscano, Ma. Teresa R., _eadviser _923188
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c981 _d981