Communicating globally : an integrated marketing approach /
Schultz, Don E.
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. : NTC Business Books, c2000. - 280 p. : ill. ; 24 cm.
Includes bibliographical references (p. 267-273) and index.
0844225223
99043187
Export marketing.
Export marketing--Management.
Communication, International.
Export marketing--Case studies.
HF1416 / .S35 2000
658.8/48
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. : NTC Business Books, c2000. - 280 p. : ill. ; 24 cm.
Includes bibliographical references (p. 267-273) and index.
0844225223
99043187
Export marketing.
Export marketing--Management.
Communication, International.
Export marketing--Case studies.
HF1416 / .S35 2000
658.8/48