Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

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Material type: Text

TextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.Description: 280 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF1416 S35 2000 (Browse shelf(Opens below))	Available		3UPML00005906

Includes bibliographical references (p. 267-273) and index.

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