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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0135524806

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Marketing Management --M211,

LC Class. No.: HF5415.13 / .K64 1991

Dewey Class. No.: 658.8

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