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Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Chicago : Irwin, c1997. - xi, 211, I-8 p. : ill. ; 24 cm. - Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256214425 (recycled paper)

LCCN: 96041064

Subjects--Topical Terms:
Marketing--Management.--United States

LC Class. No.: HF5415.13 / .L395 1997

Dewey Class. No.: 658.8/02

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