Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 4th edDescription: xi, 211, I-8 p. : ill. ; 24 cmISBN:- 0256214425 (recycled paper)
- 658.8/02 20
- HF5415.13 .L395 1997
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 L395 1997 (Browse shelf(Opens below)) | Available | 3UPML00017414 |
Includes bibliographical references and index.
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