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Marketing /

Grewal, Dhruv.

Marketing / Dhruv Grewal, Michael Levy. - 2nd ed. - Boston : McGraw-Hill Irwin, c2010. - xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm.

Includes bibliographical references (p. 625-656) and indexes.

ISBN: 9780073380957 (alk. paper) 0073380954 (alk. paper)

Subjects--Topical Terms:
Marketing.

Index Terms--Curriculum Objective:
Marketing Management --M211,

Dewey Class. No.: 658.8

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