Marketing / Dhruv Grewal, Michael Levy.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cmISBN:- 9780073380957 (alk. paper)
- 0073380954 (alk. paper)
- 658.8 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415 .G675 2010 (Browse shelf(Opens below)) | Available | 3UPML00019481 |
Includes bibliographical references (p. 625-656) and indexes.
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