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Marketing management : analysis, planning, and control /

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1984. - xxi, 792 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

ISBN: 0135579279

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Marketing Management --M211,

Dewey Class. No.: 658.8

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