Marketing management : analysis, planning, and control / Philip Kotler.

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Material type: Text

TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984.Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.13 .K64 1984 (Browse shelf(Opens below))	Available		3UPML00019477

Includes bibliographical references and indexes.

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