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Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund. - Fort Worth, TX : Dryden Press, c1999. - xxii, 422 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0030243564

Subjects--Topical Terms:
Marketing research.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.2 / .Z537 1999

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