Essentials of marketing research / William G. Zikmund.
Material type: TextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN:- 0030243564
- HF5415.2 .Z537 1999
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.2 Z53 1999 (Browse shelf(Opens below)) | Available | 3UPML00004842 |
Includes bibliographical references and index.
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