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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens. - Homewood, Ill. : R.D. Irwin, 1982. - xv, 456 p. : ill. ; 24 cm. - The Irwin series in marketing . - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256026459

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .C72 1982

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