Strategic marketing / David W. Cravens.
Material type: TextSeries: The Irwin series in marketing | The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1982.Description: xv, 456 p. : ill. ; 24 cmISBN:- 0256026459
- HF5415.135 .C72 1982
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | Available |
Includes bibliographical references and index.
There are no comments on this title.