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Advertising copywriting /

Burton, Philip Ward, 1910-

Advertising copywriting / Philip Ward Burton. - 7th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1999. - xvii, 349 p. : ill. ; 29 cm.

Includes index.

ISBN: 0844232068

Subjects--Topical Terms:
Advertising copy.

Index Terms--Curriculum Objective:
Media: History, Development and Theories ---MEDA101

LC Class. No.: HF5825 / .B8 1999

Dewey Class. No.: 659.13/2

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