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Principles of marketing /

Lamb, Charles W.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0538813687

LCCN: 91026199 //r93

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .L2624 1992

Dewey Class. No.: 658.8

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