Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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Material type: Text

TextPublication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF6415 L36 (Browse shelf(Opens below))	Available		3UPML00004988

Includes bibliographical references and indexes.

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