Introduction to marketing management : a course syllabus in Business Administration 170 /
Ilano, Arturo Benedicto M.
Introduction to marketing management : a course syllabus in Business Administration 170 / Arturo Benedicto M. Ilano. - Diliman, Q.C. : College of Business Administration, University of the Philippines, 2002-2003. - vi, 230 p. : ill. ; 27 cm.
Marketing--Management.
Introduction to marketing management : a course syllabus in Business Administration 170 / Arturo Benedicto M. Ilano. - Diliman, Q.C. : College of Business Administration, University of the Philippines, 2002-2003. - vi, 230 p. : ill. ; 27 cm.
Marketing--Management.