Introduction to marketing management : (Record no. 17963)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a2200157 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00011602 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230613155501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060928s2002 |||| ||||u000|0 ||| u |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | UP |
| Modifying agency | upmin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ilano, Arturo Benedicto M. |
| 9 (RLIN) | 17042 |
| 245 00 - TITLE STATEMENT | |
| Title | Introduction to marketing management : |
| Remainder of title | a course syllabus in Business Administration 170 / |
| Statement of responsibility, etc. | Arturo Benedicto M. Ilano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Diliman, Q.C. : |
| Name of publisher, distributor, etc. | College of Business Administration, University of the Philippines, |
| Date of publication, distribution, etc. | 2002-2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 230 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | College of Humanities and Social Sciences | University Library | 2023-06-13 | 100.00 | SOM-gd1415 | LG973 A1 B9 2002 I53 | 3UPML00017380 | 2023-06-13 | 2023-06-13 | Book |