Normal view MARC view ISBD view

Integrated marketing communication : creative strategy from idea to implementation /

Blakeman, Robyn, 1958-

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - Third edition. - viii, 359 pages ; 26 cm

NMGlova ( Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

ISBN: 9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper)

LCCN: 2017042452

Subjects--Topical Terms:
Communication in marketing.

Index Terms--Curriculum Objective:
Integrated Marketing Communication--COMM155

LC Class. No.: HF5415.123 / .B557 2018

Dewey Class. No.: 658.8/02

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)