Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

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Material type: Text

TextPublisher: Lanham : Rowman & Littlefield, [2018]Edition: Third editionDescription: viii, 359 pages ; 26 cmContent type:

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Additional physical formats: Online version:: Integrated marketing communicationDDC classification:

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List(s) this item appears in: BA Communication Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.123 B557 2018 (Browse shelf(Opens below))	Available		3UPML00026831

NMGlova ( Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

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