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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York : Wiley, c1995. - xvi, 783 p.: ill.; 26 cm.

Includes bibliographical references and index.

ISBN: 0471552542

Subjects--Topical Terms:
Marketing research.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.2 / .A14 1995

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